How is the Smart Utility Summit different from other industry events?
There is really no comparison. The most important difference is who you are able to connect with; at SUS, we provide quality over quantity. Our team targets, pre-qualifies, and delivers decision-makers from the participating electric utilities – professionals from municipalities and rural cooperatives who are shaping the buying trends of today and tomorrow. This carefully selected group of decision-makers represents millions of utility customers across North America.
Also, unlike an ordinary trade show or expo, the Summit delivers a highly structured, intimate environment conducive to forming meaningful business relationships with prime prospects. We provide the forum and tools needed for you to connect and engage with utility professionals and present your products and services. This will happen in a variety of settings: matched one-on-one meetings, group Boardroom Presentations, educational settings, and myriad networking and social activities. You will also profit from face time with customers, industry authorities from government, leading publications, and professional associations.
Your connections with prospects will prove more productive and your exchanges with peers will be more enlightening, leading to personal satisfaction for time well spent.
How do I connect with Utility Professionals at the Summit?
The mission of SUS is to foster focused and productive interaction between vendors and utility decision-makers. Our top priority is to provide you with the means to make lasting connections with our Utility Attendees.
The Boardroom Vendor Presentations enable Vendors to discuss their product(s), service(s), and solutions with select groups of Utility Executives. Highly interactive and carefully focused, these meetings enable Vendors to connect with top prospects, while exchanging valuable insights and strategies. Our Boardroom scheduling and allocation processes ensure an optimal match of vendors and utility professionals based on needs and business objectives.
The Demo and Display Reception provides the perfect opportunity for vendors and utility Professionals to follow up on Boardroom Presentations. Additionally, our Executive Premier Presentations and a dynamic series of networking events – including matched meals and one-on-one meetings – are designed to reinforce and solidify interaction between all Summit participants. Our commitment to vendor satisfaction and success is demonstrated by an unparalleled level of customized service and personal attention. We make every effort to accommodate your particular needs and special requests.
What is the benefit of participating in this event?
The benefit, as you are sure to discover, will be reflected in your bottom line. These public power and electric cooperative utilities are vitally important to vendor success. They have traditionally been difficult to reach given their dispersed geography and wide range of operation size. Increasingly, however, the buying trends are being set by these key and influential utilities. This set of distinct customer connections and capabilities is finally being addressed and leveraged at the Smart Utility Summit. The result is a confluence of the highest quality participants finally connecting in one place, at one time, for one reason – to explore and develop smarter technology solutions.
How does the Summit deliver ROI superior to other marketing and sales avenues?
At a Summit, as a Vendor Partner you are able to make scores of successful face-to-face sales meetings during an intense, highly concentrated three-day period. These sales meetings are far more substantive and targeted than those found at typical industry events. The Summit represents an incredible consolidation of marketing expenditures, sales calls, travel time, and expense vouchers.
Is it possible for a small Vendor to compete with huge corporations for the attention of these Utilities?
That is one of the most exciting aspects of the Summit. Every activity – Boardroom Presentations, the Demo and Display Reception, Executive Premier Presentations, networking opportunities, and more – levels the playing field by providing each vendor, regardless of size, with access to the same audience. The smallest start-up company has the same opportunity as the industry giants, to see and sell to the same utility decision-makers.
What types of companies sponsor Summit activities?
Companies of all sizes and types have recognized the potential advantages of SUS as the premier business development event for the utility industry. The Summit provides an incomparable opportunity to establish customer relationships, recruit partners, educate/train, and gain valuable feedback. As participating Vendors have realized, a boardroom-based event spells success for small and medium companies, as well as the top-tier industry leaders.
Are there additional opportunities to delivery my company message at the Summit?
Your opportunities are virtually endless – before, during, and after the Summit. If you opt to sponsor an Executive Premier Breakfast Presentation, you are able to deliver your message to every attending Utility Executive at one time. At the Demo and Display Reception, you can introduce and discuss your products and solutions at length, face-to-face. And as a participating Summit vendor, your company is eligible to work with the Summit Marketing Staff on customized opportunities for reaching and engaging the attending utility prospects, enhancing your company's opportunity for success. Of course, as a sponsor, you will benefit from inclusion in all marketing materials, website content, signage, and Summit directory materials.
Would you invite a utility or another vendor I recommend?
Absolutely! If you know anyone who would benefit from attending the Smart Utility Summit, we would love to invite them. Help spread the word to fellow vendor partners and/or utility professionals. Submit your referrals here.
[The Summit is] very well designed, run, and executed: the best Expo format in the business.
— Gary Williams, Sr Sales Executive, Connixt Inc.
The format of the show is fantastic. The intimacy of the boardrooms makes the expo more impactful for follow up conversations.
— Brad Luna, SVP, N-Dimension
Very well run, organized, and productive event. The boardroom format offers a unique opportunity to interact with potential customers in a direct way that I have not found at any other venues.
— Mark Dunlap, Utility Market Manager, Activu
No other venue gives me the opportunity to have the full attention of over 100 utility professionals.
— Roger Smith, CBDO, Central Service Association
SUS is a great opportunity for utility professionals to get a birds eye view of the new technologies in the industry in a few short days. You can't get this experience anywhere else.
— Troy Schake, CBDO, SEDC
SUS provides one place where we can meet many utilities and present our offering. Quality immediate feedback allows us to follow-up with the right contacts and forego chasing the contacts and companies not interested.
— Jim Atkins, Director of Sales, North America, SUBNET Solutions Inc.
Ready to become a Vendor Partner, or have more questions?
Contact Denne Johnson at email@example.com or +1 517-201-5031